BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Session Board//Session Board//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:164284-20270121T133000Z@longbeach.impressionsexpo.com DTSTAMP:20261114T001606Z DTSTART:20270121T133000Z DTEND:20270121T144000Z SUMMARY:BO01 –\; AI in The Business of Music Merch DESCRIPTION:Want to turn band shirts into a bigger business opportunity? Join Jon Ladd to learn how to find music clients\, create merchandise offers that get attention\, and turn conversations into sales. Explore how artwork\, apparel\, retail-ready packaging\, and fulfillment can transform a simple shirt order into a complete merch line. Then see music merchandise designs come to life at ROQ Atrium Booth #2701.\nWho Should Come\nScreen printers\, embroiderers\, apparel decorators\, shop owners\, designers\, and sales teams interested in music merchandise\, finding new customers\, and increasing order value.\nWhat They Will Learn\n\nFinding Music Merch Customers: Identify bands\, artists\, venues\, and other opportunities for merchandise sales.\nBuilding a Merch Line That Sells: Develop offers that combine apparel\, headwear\, accessories\, and branded products.\nArtwork That Connects With Fans: Understand how design\, audience\, and product selection influence merchandise sales.\nSelling the Bigger Idea: Use complete merchandise concepts to start conversations\, even when customers ultimately purchase standard shirt orders.\nCRM\, AI &\; Outreach: Learn how to find prospects\, personalize conversations\, and follow up consistently.\nRetail-Ready Merch &\; Fulfillment: Explore custom tags\, packaging\, inserts\, and fulfillment as opportunities to increase order value.\nTurning One Gig Into Repeat Business: Build lasting artist relationships that generate future orders\, tours\, and merchandise launches. LOCATION: END:VEVENT END:VCALENDAR