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UID:164290-20270121T090000Z@longbeach.impressionsexpo.com
DTSTAMP:20261114T001606Z
DTSTART:20270121T090000Z
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SUMMARY:KEY01 &#8211\; KEYNOTE: 50 Years in the Making. What&#8217\;s Next Is Up to Us
DESCRIPTION:What makes a shirt more than just a shirt? What turns an idea into a brand people connect with\, a product they want\, and something they're willing to pay more for?\nJoin acclaimed artist Matt Cliff\, whose creative work includes Pearl Jam\, The Eagles\, The Doors\, The Killers\, Post Malone\, Leon Bridges\, and Phish\, as we celebrate 50 years of Impressions and explore The BIG IDEA: bringing artwork\, apparel\, decoration\, production\, marketing\, and business together to create something that truly matters.\nGet inspired\, discover how every piece of a successful brand works together\, then experience The BIG IDEA throughout the conference\, with classes that teach it\, live show floor activations that bring it to life\, and ideas you can take back to your own shop.\nWho Should Come\nEveryone! Shop owners\, artists\, designers\, screen printers\, embroiderers\, production teams\, sales professionals\, and entrepreneurs who want to create better products\, build stronger brands\, and grow more valuable businesses.\nAll Conference Pass and Session Pass holders are invited.\nWhat Attendees Will Take Away\n\nThe Power of a BIG IDEA: Discover how a meaningful concept becomes a connected brand experience rather than just another decorated product.\nDesign That Connects: Learn from Matt's experience creating merchandise for world-class artists and why storytelling\, audience understanding\, and creative details matter.\nMaking Every Piece Work Together: Understand how artwork\, garments\, decoration\, production\, marketing\, and sales contribute to the value of the finished product.\nCreating Something Worth More: Explore why thoughtful design\, craftsmanship\, and brand experience help products stand out and command greater value.\nLearn It. See It. Take It Home: Discover how the classes and live show floor activations connect\, giving you practical ideas and techniques to implement in your own shop.\nThe Next 50 Years: Leave inspired to embrace new ideas\, learn new skills\, and help shape the future of the decorated apparel industry.
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