Impressions Long Beach 2027 Renewals & Lead Gen Program
Renewal Process
Priority Points & FAQs
Lead Gen Program
Priority Points & Time-Slot Booth Selection
We are excited to introduce a streamlined, transparent system for booth selection! With Exhibitor Priority Points, you’ll receive an assigned time slot based on your published ranking-so you always know exactly where you stand, and where your competitors do, for confident planning and prime booth selection for Impressions Expo Long Beach 2027.
How the Renewal Process Works:
This system is designed to provide a fair, consistent, and transparent order for booth selection. The more points you accumulate, the earlier you get to choose your 2027 booth space.
Appointment Assignment: Based on your total priority points, you will receive a scheduled appointment time. These appointments will take place via a virtual meeting or phone call. The highest point totals get the earliest selection times.
Each exhibitor will receive a 15-minute appointment window to complete their booth booking. We encourage you to join promptly at your scheduled time, as the booking process is only active during your designated window, and appointment times cannot be rescheduled. Once your booking window has passed, the system will automatically move to the next exhibitor.
Missed Appointment & Onsite Policy (IMPORTANT): If you are unable to attend your scheduled appointment, you may still renew onsite in Long Beach with your account executive. Please note that onsite booth selection operates on a first-come, first-served basis, and priority points do not apply at that time. As a result, the most desirable remaining booths will go to those who arrive earliest, and availability may be limited based on selections made by exhibitors with earlier appointments.
Important Notes:
- No booth is pre-reserved. During your appointment time, you will be able to select from all available booths on the floorplan — except those already chosen by exhibitors with earlier appointments.
- Everything is selected during the assigned timeslot, based on priority points.
- Booth sizes and layouts are fixed and cannot be altered. Please select from the pre-designed booth options shown on the floorplan. We encourage exhibitors to choose the space that best aligns with their goals and budget.
Everything You Need to Know About Priority Points:
Our Priority Points system recognizes your continued partnership and investment in the Impressions community, and this transparent process ensures you have complete visibility into exactly where you stand at all times—both in the rankings and relative to your competitors.
The complete Priority Rankings will be posted here prior to booth selection, before the holidays. Once published, you’ll find your ranking in the Priority Rankings List section on this page.
Here’s a detailed breakdown of how points are earned:
Priority points related to Long Beach space occupied are calculated on a cumulative basis across all years of participation from 2014 to 2026. For every 100 net square feet (NSF) exhibited, an exhibitor earns 5 priority points, and these points accumulate year over year. The priority point total shown reflects an exhibitor’s entire participation history, not just their booth size for the upcoming year. For example, an exhibitor showing a 10’×10’ booth each year for 12 years would accumulate 1,200 NSF, earning 60 cumulative priority points.
Consecutive Years Exhibiting: 100 points for each consecutive year exhibiting at Impressions Long Beach since 2014. (Note: The canceled 2020 event does not count as a break in participation)
Sponsorship Spending (LB 2026): 5 points for every $2,000 spent on sponsorships
Exhibiting at Atlantic City 2025: 500 points
Exhibiting at Fort Worth 2025: 500 points
Advertising with Impressions Media in 2025: 10 points for every $1,000 spent
Important Notes:
Company Mergers/Purchases: Points are an asset of the company. The parent company’s point total will be based on the highest acquired company, with written proof of asset purchase required.
No Combining Points: Companies cannot combine point totals unless they are divisions of the same parent company, sharing one company contact and one billing entity.
Contracted Space: Each booth space is contracted, billed, and paid for by a single company, which receives all associated points.
Co-Exhibitors: Only the main exhibitor on the contract earns priority points.
Renewal Process & Priority Points FAQs
How are Priority Points calculated?
Points are calculated based on several factors, including your booth size, consecutive years of exhibiting, sponsorship spending, and participation in other Impressions Expo events. See here for more details.
What happens if I miss my appointment?
If you miss your scheduled appointment, you can renew your booth space with your account executive onsite. However, booth availability will depend on the selections made by exhibitors with earlier appointments, and there will be no exceptions, as fairness is maintained for every exhibitor.
Can Priority Points be transferred or combined?
Points cannot be combined with other companies unless they are divisions of the same parent company. In the case of a merger or acquisition, points remain an asset of the purchased company and can be transferred with written proof.
Unlock More Leads, Drive More Sales: Impressions Lead Generation Program
As part of the 2027 renewal process, you are required to select at least one lead generation package, ensuring your investment delivers results long after the show ends.
This program gives you access to a curated list of targeted attendees whom you did not see at the event. By tapping into this broader audience, you can turn missed event traffic into real sales opportunities, ensuring your investment delivers results long after the show ends.
Key Benefits of the Lead Generation Program
- Maximize your ROI by capturing targeted, high-intent leads that go beyond booth visitors.
- Expand your reach to connect with qualified attendees you may have missed during the event.
- Fill your sales pipeline with even more quality prospects and maintain strong engagement after the show.
Lead Gen Program FAQs
Where/when do I get the extra leads after I purchase?
Leads will be delivered within 30 days of the event staging and will be sent to your contract contact.
What details are included in the lead?
Full name, Company name, email, phone number if they provided, and mailing address.
How do you ensure that the leads delivered are not the ones I received?
We invest extra labor to run analysis against the leads you received.
How do I select my exact targeted audience?
If you select the Custom Lead Gen Package, you will have the ability to select your exact audience based on job titles and other demographics.
What are the differences between the three packages:
- Expand Lead Package ($250 / $8 CPL) – guarantees 30 leads that you did not meet with on the show floor.
- Expand & Enhance Package ($950/ $14 CPL) – guarantees the 30 leads from the Expand package (leads that you did not meet on the show floor) and additional 40 leads from an exclusive database outside of the show floor. This helps accelerate pipeline growth.
- Custom Package ($5,000 / $50 CPL) – guarantees 100 leads to target your EXACT customer profile using a custom-built lead magnet (whitepaper, guide book) or customer built one.
Want to Learn More?
Our team is here to help you maximize your investment and secure the best possible booth position for 2027. Contact us to review your points, explore sponsorships, or plan your lead strategy.
Morgan Hildebrandt
Account Executive
[email protected]
Direct: 770.291.5468
Territories: Companies A-F, P-R and T-Z
David Braswell
Account Executive
[email protected]
Direct: 720.715.8722
Territories: Companies G-O and S