Master the Skills That Will Grow Your Business

40+ sessions designed to give you actionable knowledge to grow your team, your craft, and your business.

Impressions Expo Long Beach features 40+ sessions and workshops designed for decorators at every level, from hands-on production techniques to business-building strategies. Learn from industry experts in classes covering screen printing, embroidery, DTF, heat transfers, marketing, pricing, and more, plus in-depth workshops that dive deeper into specific skills. Get the knowledge and tools you need to grow your skills, your team, and your business.

Use discount code IMPSOCIAL50 for 50% off your expo pass!

Invest in Yourself at Impressions Expo

Workshop Highlights

Screen Printing Fundamentals: From Supercharged Artwork to Final Print

Join Dane Clement and Charlie Taublieb for a hands-on workshop covering the full process—from creating and modifying images with AI tools to separations, halftone selection, screen setup, exposure, and final printing. Dane will guide the art side, while Charlie focuses on production. Ideal for beginners to experienced printers, including production managers and shop owners.

From Hire to Higher Sales: Building a Team That Closes

This workshop will teach you how to build a sales role that truly drives revenue—not just handles orders. You’ll learn how to hire the right people, onboard them efficiently, create compensation plans that reward the behaviors that grow your business, and lead your team using the right metrics and coaching strategies. Walk away with practical tools and strategies to turn your sales team into a consistent, results-driven engine.

Perspective Marketing: How to build Your Strategic Sales Funnel to Activate Your Ultimate Marketing Megaphone

This session challenges you to rethink mistakes—not as failures, but as opportunities. Jon Ladd of Terminus Tees shares how misprints, missed revisions, and other setbacks became powerful marketing wins, turning frustrated customers into loyal advocates. You’ll gain practical strategies for leveraging errors to tell compelling brand stories, learn from others’ missteps, and transform setbacks into growth. The key takeaway: plan for failure so it can fuel your success.

I'm Ready to Learn at Impressions Long Beach

Use discount code IMPSOCIAL50 for 50% off your Expo Pass!

Day 1 Session Highlight

The Future Is Now: AI in the Apparel Industry (Panel Discussion)
Beyond Word of Mouth: Strategies to Boost Your Sales
Ink With Impact: Special Effects for Screenprinting
DTF Success Checklist: Unlocking the Potential of DTF Printing
Ecommerce Excellence-Build a Profitable Team, Corporate, and Fundraising Online Stores
Social Media: Quick Content, Big Impact: Build Your Following With Ease
Maximize Your Bottom Line: Essential Productivity Hacks for Every Shop
Elevate Your Artwork for DTF
Embroidery Essentials Workshop

Day 2 Session Highlight

Workflow Hacks – Controlling the Chaos
Blending Techniques: Mastering Mixed Media in a DTF, Screenprinting, and Vinyl World
Struggling With Embroidery Quality? It Might be the Design
A Winning Social Media Strategy: Boost Visibility and Drive Sales
Intro to AI for Artwork
Stacked for Success -Build and Integrated Tech Stack to Boost Efficiency and Profits
Boost Profits Without Burning Screens: DTF for Screen Printers
Rush Orders and Rockstars – Printing for the Music Industry
Advanced Digitizing “Rules”