Craig Mertens
Director of Product EducationInktavoCraig Mertens is the director of product education for Inktavo, the parent company of GraphicsFlow, Inksoft, and Printavo. Craig was the co-founder of Digital Art Solutions which was rebranded as GraphicsFlow after the company was acquired in 2019.
Craig has been working in the apparel decoration industry for the last 35 years. Prior to co-founding Digital Art Solutions, Craig was a top producing manufacturer’s representative in the imprinted sportswear industry. Craig has spent his career developing products and services that assist in managing graphics, optimizing sales and growing profitable businesses. Craig has a wide range of expertise in graphics, sales, and production in the decorated apparel industry.
S06 Ecommerce Excellence-Build a Profitable Team, Corporate, and Fundraising Online Stores
The landscape of online shopping continues to evolve, and specialized ecommerce stores—such as team, corporate, and fundraising stores—represent power…The landscape of online shopping continues to evolve, and specialized ecommerce stores—such as team, corporate, and fundraising stores—represent powerful opportunities to boost your sales and expand your market reach. In this engaging session, you'll…The landscape of online shopping continues to evolve, and specialized ecommerce stores—such as team, corporate, and fundraising stores—represent powerful opportunities to boost your sales and expand your market reach. In this engaging session, you'll learn proven strategies, best practices, and real-world examples that make these types of online stores successful. We'll cover: Effective Store Setup: Step-by-step guidance to create appealing, use…The landscape of online shopping continues to evolve, and specialized ecommerce stores—such as team, corporate, and fundraising stores—represent powerful opportunities to boost your sales and expand your market reach. In this engaging session, you'll learn proven strategies, best practices, and real-world examples that make these types of online stores successful. We'll cover: Effective Store Setup: Step-by-step guidance to create appealing, user-friendly online stores that generate consistent sales. Revenue-Sharing Models: Explore profitable approaches to sharing revenue with organizations, fostering loyalty and repeat business. Product Bundling Techniques: Learn to strategically bundle products to maximize order value and customer satisfaction. The Power of Personalization: Discover how personalized and lifestyle-oriented graphics can elevate your offerings beyond standard logo placements, attracting a broader audience and driving higher engagement.Through practical demonstrations and relatable examples, you'll leave this class ready to launch successful, targeted online stores designed to maximize profitability and customer retention.Show MoreClick the title to see all detailsShow More
S20 Stacked for Success -Build an Integrated Tech Stack to Boost Efficiency and Profits
Are endless technology choices causing confusion or frustration in your apparel decoration business? You're not alone! This engaging and straightforwa…Are endless technology choices causing confusion or frustration in your apparel decoration business? You're not alone! This engaging and straightforward class will guide you step-by-step in choosing and combining the right software tools into a power…Are endless technology choices causing confusion or frustration in your apparel decoration business? You're not alone! This engaging and straightforward class will guide you step-by-step in choosing and combining the right software tools into a powerful, integrated "tech stack." Learn how integrating the right solutions can simplify your operations, boost your team's efficiency, and ultimately maximize your profitability. We'll cover: Business P…Are endless technology choices causing confusion or frustration in your apparel decoration business? You're not alone! This engaging and straightforward class will guide you step-by-step in choosing and combining the right software tools into a powerful, integrated "tech stack." Learn how integrating the right solutions can simplify your operations, boost your team's efficiency, and ultimately maximize your profitability. We'll cover: Business Productivity Tools: Streamline daily operations with accounting, shop management, inventory management, payment processing, shipping, and team collaboration tools. Sales & Marketing Tools: Increase revenue with e-commerce platforms, CRM systems, email marketing, and AI-driven automation. Graphics & Digitizing Software: Accelerate your art preparation and embroidery digitization processes, saving valuable production time. With practical demonstrations and real-world examples, you'll leave equipped to confidently build a cohesive, efficient tech stack tailored to your business needs.Show MoreClick the title to see all detailsShow More
