Conference Schedule
W01 Screen Printing Fundamentals: From Supercharged Artwork to Final Print
Learn to work with AI and other tools to create and image, modifying i…Learn to work with AI and other tools to create and image, modifying it, separating, choosing the halftone size, screen selection, exposure, set up and printing the design. This workshop conducted by Dane Clement and Charlie Taublieb will take you t…Learn to work with AI and other tools to create and image, modifying it, separating, choosing the halftone size, screen selection, exposure, set up and printing the design. This workshop conducted by Dane Clement and Charlie Taublieb will take you through all of it. Dane will be working with the artists and Charlie will be working with those in production. The workshop would be useful for anyone needing an overview of the entire process includin…Learn to work with AI and other tools to create and image, modifying it, separating, choosing the halftone size, screen selection, exposure, set up and printing the design. This workshop conducted by Dane Clement and Charlie Taublieb will take you through all of it. Dane will be working with the artists and Charlie will be working with those in production. The workshop would be useful for anyone needing an overview of the entire process including production and artwork managers and owners. Great for beginners to experienced level printers.Show MoreClick the title to see all detailsShow More
W02 Heat Printing Masterclass
Master the heat printing from the basics of from time, temperature, an…Master the heat printing from the basics of from time, temperature, and pressure to choosing the right heat press, spot on placement, best practices and more. Learn how to leverage various print methods like screen print transfers, DTF, and dimension…Master the heat printing from the basics of from time, temperature, and pressure to choosing the right heat press, spot on placement, best practices and more. Learn how to leverage various print methods like screen print transfers, DTF, and dimensional effects to diversify your offerings. You’ll gain valuable insight and tips on pricing, placement, and minimizing errors to achieve your own goals. Key Takeaways: Key heat printing techniques for c…Master the heat printing from the basics of from time, temperature, and pressure to choosing the right heat press, spot on placement, best practices and more. Learn how to leverage various print methods like screen print transfers, DTF, and dimensional effects to diversify your offerings. You’ll gain valuable insight and tips on pricing, placement, and minimizing errors to achieve your own goals. Key Takeaways: Key heat printing techniques for consistent results How to select the right press and print methods Pricing strategies and minimizing production errors Best business practices quoting, proofing and printing.Show MoreClick the title to see all detailsShow More
W03 The Technique Toolkit: Crafting Retail-Worthy Corporate Looks – Creating Unique Style, Coordinating Collections, and Expanding concepts in Uniforms
Embroidery Basics & Business Growth - Katie Wubben:This segment wi…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as k…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as keeping both sides looking great on projects with exposed backs. We'll explore multi-media designs, as well as special techniques through video demonstrations and samples. Non-Traditional Mate…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as keeping both sides looking great on projects with exposed backs. We'll explore multi-media designs, as well as special techniques through video demonstrations and samples. Non-Traditional Materials & Multi-Media Techniques - Joe Kramar: This theme would focus on using materials like felts, twills, and wools to create unique corporate logos and designs, now also incorporating multimedia techniques.In this session, Joe Kramar ("Appliqué Joe") will dive into the "Appliqué Archetypes" framework to demonstrate how vintage techniques can elevate standard corporate logos into premium, retail-worthy apparel. Joe will break down how to deconstruct a brand's identity and rebuild it using non-traditional materials like felts, twills, and wools. Attendees will learn how to select and combine these materials with specialty threads (like chain or moss stitch) to create timeless, high-value appliqué and mixed-media designs that turn a simple uniform into a desirable, collectible piece. Learn to identify and apply "Appliqué Archetypes" to transform basic logos. Discover the best non-traditional materials (felt, twill, vinyl) to add dimension and a premium retail feel. Understand how to pair specialty threads and stitch types with appliqué for a vintage, heritage look. Gain strategies for deconstructing a logo and rebuilding it as a high-value patch, reverse appliqué, or mixed-media design. Elevated Embroidery, Specialty Stitches & Best Business Practices - Erich Campbell: This section will explore utilizing textural qualities, specialty stitch types, threads to enhance traditional logos, and best business practices like workflow & prospecting. In this session, Erich will explore both the ways in which we can utilize the unique textural qualities of embroidery to enhance the appearance and value of traditional logos through the use of specialty stitch types, threads, and media as well as described the design alterations and additions used when simply replicating the logo was not enough. Through real-world case studies and design examples, Erich will break down the why and how of when to change up traditional embroidery and stock design work to create higher value, more retail-styled treatments. If you want to get inspired to create collections, solutions, and higher value merch, this is your session. Headwear for Retail Products- Justin Armenta: This section will focus on creating polished, retail-ready headwear, including 3D puff and subtle textural variations. We’ll dive into the art of creating polished, retail-ready headwear that captures attention and builds brand recognition. Learn how to craft clean, simplified designs that look professional and intentional — the kind of embroidery that feels right at home on the shelves of any premium retail space. We’ll explore how thoughtful design choices can elevate a logo or graphic without overcomplicating it. You’ll see that “simple” doesn’t mean “boring” — by introducing elements like 3D puff and subtle textural variations, you can add excitement, depth, and tactile appeal to your embroidery while keeping it cohesive and on-brand. Whether you’re decorating for a corporate client or building your own retail line, this session will help you strike that perfect balance between style, simplicity, and brand strength — turning everyday headwear into recognizable, retail-worthy piecesShow MoreClick the title to see all detailsShow More
W05 From Hire to Higher Sales: Building a Team That Closes
This workshop will show you how to build a sales role that actually se…This workshop will show you how to build a sales role that actually sells—complete with hiring guides, onboarding plans, compensation plans and sales leadership strategies that drive results. Key Takeaways: Build a True Sales Role, Not a Customer Se…This workshop will show you how to build a sales role that actually sells—complete with hiring guides, onboarding plans, compensation plans and sales leadership strategies that drive results. Key Takeaways: Build a True Sales Role, Not a Customer Service Clone Learn how to define a role focused on outbound selling, prospecting, and revenue generation—not just handling reorders. Hire with Intention Using a Proven Blueprint Get practical tools for…This workshop will show you how to build a sales role that actually sells—complete with hiring guides, onboarding plans, compensation plans and sales leadership strategies that drive results. Key Takeaways: Build a True Sales Role, Not a Customer Service Clone Learn how to define a role focused on outbound selling, prospecting, and revenue generation—not just handling reorders. Hire with Intention Using a Proven Blueprint Get practical tools for attracting, evaluating, and selecting candidates who are wired to sell, not just "get along." Onboard for Speed and Confidence Walk away with a step-by-step onboarding plan designed to ramp up new hires fast and teach them how to win deals in your market. Compensate for the Right Behaviors Discover how to structure a comp plan that rewards pipeline-building, closes, and growth—not just order volume. Lead and Measure Like a Sales-First Business Learn which KPIs to track, how to coach sales activity, and how to run your sales team without becoming a micromanager.Show MoreClick the title to see all detailsShow More
W06 STAHLS Pro Day
Are you ready to take your decorating skills to the next level and lea…Are you ready to take your decorating skills to the next level and learn how to tackle the most challenging markets successfully? At STAHLS' Pro Day we'll dive into the process of decorating for different verticals from start to finish. Whether you'r…Are you ready to take your decorating skills to the next level and learn how to tackle the most challenging markets successfully? At STAHLS' Pro Day we'll dive into the process of decorating for different verticals from start to finish. Whether you're an aspiring entrepreneur or a seasoned decorator, this workshop will provide you with valuable insights and techniques to expand your business opportunities. Trending Apparel Showcase: Get a firstha…Are you ready to take your decorating skills to the next level and learn how to tackle the most challenging markets successfully? At STAHLS' Pro Day we'll dive into the process of decorating for different verticals from start to finish. Whether you're an aspiring entrepreneur or a seasoned decorator, this workshop will provide you with valuable insights and techniques to expand your business opportunities. Trending Apparel Showcase: Get a firsthand look at the latest trends in apparel from wholesalers, helping you stay ahead in the decoration game.Efficient Decoration Techniques: We'll demonstrate efficient decoration methods, showcasing a variety of product solutions to achieve professional results. Business Development Tools: Learn how to sell your decorated products and develop your business using essential tools tailored to each market vertical. We'll cover topics like webstores, accurate quotes, samples, and more. Profitability Analysis: Gain valuable insights into the profitability of each decorated piece, ensuring you make informed business decisions with the right print methods. This revamped STAHLS' Pro Day is designed to empower you with the knowledge and tools to excel in the world of decoration across various market verticals. Whether you're looking to start a new business, expand your existing one, or simply enhance your branding skills, this workshop has valuable methods you can apply to your business to drive success.Show MoreClick the title to see all detailsShow More
W08 Pricing & Profit Masterclass
Are you ready to fine-tune your business, maximize profits, and reduce…Are you ready to fine-tune your business, maximize profits, and reduce expenses while making confident decisions to propel your business to peak performance? This masterclass will help entrepreneurs and business owners gain an intimate understanding …Are you ready to fine-tune your business, maximize profits, and reduce expenses while making confident decisions to propel your business to peak performance? This masterclass will help entrepreneurs and business owners gain an intimate understanding of their operations, allowing them to evaluate and modify processes based on their own data. Discover which products and services to focus on and develop a pricing strategy that aligns with your marke…Are you ready to fine-tune your business, maximize profits, and reduce expenses while making confident decisions to propel your business to peak performance? This masterclass will help entrepreneurs and business owners gain an intimate understanding of their operations, allowing them to evaluate and modify processes based on their own data. Discover which products and services to focus on and develop a pricing strategy that aligns with your market and business objectives, promoting sustainable growth and profitability. Explore practical skills to manage your business's cash flow through growth spurts and seasonal changes. Learn to distinguish profit from revenue and set achievable goals based on the highest-performing products and services relative to the time and resources required to produce them. Use the actionable knowledge and tools provided to determine which products and services to add to your business and where to focus your marketing efforts. Identify which projects yield the highest profits and which ones cost more than they bring in. Implement essential tools and strategies, based on real-life experience, to drive profitability and growth by selling more to your existing customer base, both online and in person. Grow your bottom line by upselling your products and operating your business in the most efficient way possible. Understand the costs of operation for your business. Evaluate your data to determine proper shop rate & pricing strategy. Build a pricing structure utilizing real numbers from your business. Identify profit margins related to the products & services you offer. Analyze customer behavior & statistics to increase profits. Make informed business decisions based on your data.Show MoreClick the title to see all detailsShow More
S01 The Future Is Now: AI in the Apparel Industry (Panel Discussion)
Let’s get real. AI is moving fast, and no one has all the answers—but …Let’s get real. AI is moving fast, and no one has all the answers—but the people leading the charge have some pretty smart ones. This dynamic panel brings together shop owners, tech experts, and marketing pros using AI right now in the apparel decora…Let’s get real. AI is moving fast, and no one has all the answers—but the people leading the charge have some pretty smart ones. This dynamic panel brings together shop owners, tech experts, and marketing pros using AI right now in the apparel decorating and promo products world.Expect honest insights, epic fails, major wins, and bold predictions. Bring your questions—we’ll bring the future. Topics We'll Cover: What’s working—and what’s not—in A…Let’s get real. AI is moving fast, and no one has all the answers—but the people leading the charge have some pretty smart ones. This dynamic panel brings together shop owners, tech experts, and marketing pros using AI right now in the apparel decorating and promo products world.Expect honest insights, epic fails, major wins, and bold predictions. Bring your questions—we’ll bring the future. Topics We'll Cover: What’s working—and what’s not—in AI adoption Legal and ethical implications (hello, copyright and customer data) Where the industry's headed in the next 12–24 monthsShow MoreClick the title to see all detailsShow More
S02 Secrets Unlocked: Applique & Digitizing
Primary Focus: Utilizing embroidery software to create applique desig…Primary Focus: Utilizing embroidery software to create applique designs Understanding the basics of setting up a file for applique Choosing fabric variants and how to choose the best fabric for the purpose Interfacing/Backing basics for applique sty…Primary Focus: Utilizing embroidery software to create applique designs Understanding the basics of setting up a file for applique Choosing fabric variants and how to choose the best fabric for the purpose Interfacing/Backing basics for applique styles By the end of the class, you will be able to understand the fundamentals & proper practices to create a digitized embroidery file for applique. This seminar is perfect for: Current shops curr…Primary Focus: Utilizing embroidery software to create applique designs Understanding the basics of setting up a file for applique Choosing fabric variants and how to choose the best fabric for the purpose Interfacing/Backing basics for applique styles By the end of the class, you will be able to understand the fundamentals & proper practices to create a digitized embroidery file for applique. This seminar is perfect for: Current shops currently digitizing in-house and outsourcing Embroidery shops, large and small, who want to expand their current skill level Current shops outsourcing digitizing but want to understand the parameters of successful filesShow MoreClick the title to see all detailsShow More
S03 Beyond Word of Mouth: Strategies to Boost Your Sales
Most shops have relied solely on word-of-mouth, inbound sales, and ref…Most shops have relied solely on word-of-mouth, inbound sales, and referrals for growth. Take control of your growth and build the necessary structure to go out and sell effectively. In this takeaway packed session learn about strategies that you ca…Most shops have relied solely on word-of-mouth, inbound sales, and referrals for growth. Take control of your growth and build the necessary structure to go out and sell effectively. In this takeaway packed session learn about strategies that you can deploy to turn your shop into a sales machine. Build the confidence needed to get new profitable business and drive more revenue from your current customers.Most shops have relied solely on word-of-mouth, inbound sales, and referrals for growth. Take control of your growth and build the necessary structure to go out and sell effectively. In this takeaway packed session learn about strategies that you can deploy to turn your shop into a sales machine. Build the confidence needed to get new profitable business and drive more revenue from your current customers.Show MoreClick the title to see all details
S04 Mastering Embroidery On Demand- From Chaos to Consistency
This session introduces the fundamentals of Embroidery on Demand and w…This session introduces the fundamentals of Embroidery on Demand and why it matters in today’s market. Attendees will explore real-world use cases, key benefits, and common challenges, followed by a hands-on workflow demonstration. The class covers s…This session introduces the fundamentals of Embroidery on Demand and why it matters in today’s market. Attendees will explore real-world use cases, key benefits, and common challenges, followed by a hands-on workflow demonstration. The class covers strategies to streamline production, manage high-volume and last-minute orders, integrate automation, and maintain consistent quality. The session concludes with a Q&A, a recap of key takeaways, an…This session introduces the fundamentals of Embroidery on Demand and why it matters in today’s market. Attendees will explore real-world use cases, key benefits, and common challenges, followed by a hands-on workflow demonstration. The class covers strategies to streamline production, manage high-volume and last-minute orders, integrate automation, and maintain consistent quality. The session concludes with a Q&A, a recap of key takeaways, and resources for next steps. Class Goals: Equip attendees with practical strategies for efficient embroidery on demand, demonstrate how automation simplifies production, and show how on-demand embroidery can drive business growth.Show MoreClick the title to see all detailsShow More
W10 Ink With Impact: Special Effects for Screenprinting
Special effects printing is a powerful way to differentiate your work …Special effects printing is a powerful way to differentiate your work from the competition, with a wide range of techniques available. This session will focus on the renewed demand for puff ink, an established technique experiencing a strong resurgen…Special effects printing is a powerful way to differentiate your work from the competition, with a wide range of techniques available. This session will focus on the renewed demand for puff ink, an established technique experiencing a strong resurgence, along with other impactful options such as high-density inks, gels, water-based inks, and foil finishes.Special effects printing is a powerful way to differentiate your work from the competition, with a wide range of techniques available. This session will focus on the renewed demand for puff ink, an established technique experiencing a strong resurgence, along with other impactful options such as high-density inks, gels, water-based inks, and foil finishes.Show MoreClick the title to see all details
S05 DTF Success Checklist: Unlocking the Potential of DTF Printing
DTF printing is changing the game for apparel decorators with its vers…DTF printing is changing the game for apparel decorators with its versatility and efficiency. Discover how to evaluate print quality, know when to invest in equipment, and maximize profit through outsourcing. Plus, learn tips for achieving a soft han…DTF printing is changing the game for apparel decorators with its versatility and efficiency. Discover how to evaluate print quality, know when to invest in equipment, and maximize profit through outsourcing. Plus, learn tips for achieving a soft hand feel and long-lasting prints from cover sheets to artwork best practices. Key factors to identify high-quality DTF prints When to invest in a DTF printer vs. outsourcing Best practices for soft han…DTF printing is changing the game for apparel decorators with its versatility and efficiency. Discover how to evaluate print quality, know when to invest in equipment, and maximize profit through outsourcing. Plus, learn tips for achieving a soft hand feel and long-lasting prints from cover sheets to artwork best practices. Key factors to identify high-quality DTF prints When to invest in a DTF printer vs. outsourcing Best practices for soft hand feel and durable results Real-world examples of successful & profitable DTF integrationShow MoreClick the title to see all detailsShow More