
Adrienne Palmer
FounderAP Media GroupAdrienne Palmer has 13 years of experience in editorial leadership, branded content, and print and digital media. Through her consulting company, AP Media Group, she helps apparel decoration and wide-format digital print brands elevate their message and engage audiences through high‑impact content and strategy.
She is currently the VP of Fabric, an executive coaching program for progressive print shop owners.
She most recently served as the editor-in-chief of DTF Printing, a digital media company dedicated to helping apparel decorators in the direct-to-film space grow their businesses and brands. She managed DTF Printing’s website, newsletter, and social media accounts; hosted the DTF Printing Podcast; and served as executive director of the annual DTF Expo.
In 2012, she graduated from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. From 2012 to 2023, she held the roles of assistant editor, associate editor, managing editor, and editor-in-chief at Big Picture magazine; in 2019, she also took on the sister publication Screen Printing magazine. During her time with those brands, she spearheaded Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards, as well as Screen Printing's annual Rising Stars Awards and Women in Screen Printing Awards. She also created The Mentorship Project, hosted the Screen Saver podcast, and represented the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.
She is the recipient of the 2019 Folio: Top Women in Media Award and the 2024 Women’s Voice Award presented by the Reggies. She serves as secretary of the U.N.I.T.E. Together diversity and inclusion program for the print industry and beyond, and sits on the boards of the Printing United Alliance's Women in Print Alliance and the North American Specialty Printing Manufacturers Association.
S21 Boost Profits Without Burning Screens: DTF for Screen Printers
Direct-to-film (DTF) printing is transforming the way screen printers handle short runs, detailed artwork, and on-demand jobs. But how do you integrat…Direct-to-film (DTF) printing is transforming the way screen printers handle short runs, detailed artwork, and on-demand jobs. But how do you integrate it into your shop without disrupting what already works? Join moderator Adrienne Palmer, industry …Direct-to-film (DTF) printing is transforming the way screen printers handle short runs, detailed artwork, and on-demand jobs. But how do you integrate it into your shop without disrupting what already works? Join moderator Adrienne Palmer, industry journalist, for a conversation with Daniel Valade, digital print expert with more than 15 years of experience, and [TBD], a screen printer who has successfully added DTF to their workflow. This panel …Direct-to-film (DTF) printing is transforming the way screen printers handle short runs, detailed artwork, and on-demand jobs. But how do you integrate it into your shop without disrupting what already works? Join moderator Adrienne Palmer, industry journalist, for a conversation with Daniel Valade, digital print expert with more than 15 years of experience, and [TBD], a screen printer who has successfully added DTF to their workflow. This panel will cover: What DTF really looks like in a screen printing shop What DTF does better (and where screen printing still wins) Tips for hybrid workflows and maximizing production efficiency You’ll walk away with a clear understanding of how DTF can expand your capabilities, plus the tools to start offering it to customers immediately. Show MoreClick the title to see all detailsShow More