Erich Campbell
Program Manager, Commercial DivisionBriTon LeapErich Campbell is the Project Manager for the Commercial Division at BriTon Leap, makers of Embrilliance Embroidery Software. Though primarily known for his award-winning commercial digitizing, having digitized for commercial production since 2000, Erich has fulfilled many functions in the commercial embroidery industry working extensively with e-commerce, consulting for embroidery companies, and educating at both the industry-leading Impressions Expo trade shows, the Midwest’s own Decorated Apparel Expo, and other events, covering topics from embroidery digitizing at every skill level, to pricing for embroidery, even to embroidery information management and production. He is a current contributor to Impressions Magazine both online and in print, and has been a contributor to the UK-based Images Magazine, having been a monthly featured columnist for Printwear Magazine / Wearables / GraphicsPro, and previously written for Stitches Magazine. He continues to educate through his weekly live show, The Takeup. Erich has created webinars and video content for the likes of Madeira USA, S&S Activewear, and Stahls’ and is the producer and frequent co-host of the weekly 2 Regular Guys podcast, the commercial decorated apparel industry’s most listened-to podcast. A frequent contributor via social media, Erich can often be found in embroidery groups spanning the community from hobbyists to seasoned professionals, helping to answer embroidery and digitizing questions wherever and whenever he can.
S07 Mastering Embroidery for Caps-Guidelines, Limits, and Smart Workarounds
This session offers a practical approach to cap embroidery, covering essential best practices for digitizing and stitching on headwear. Attendees will…This session offers a practical approach to cap embroidery, covering essential best practices for digitizing and stitching on headwear. Attendees will learn how to adjust designs when artwork doesn’t follow standard cap embroidery rules, ensuring cle…This session offers a practical approach to cap embroidery, covering essential best practices for digitizing and stitching on headwear. Attendees will learn how to adjust designs when artwork doesn’t follow standard cap embroidery rules, ensuring clean, high-quality results in real-world production.This session offers a practical approach to cap embroidery, covering essential best practices for digitizing and stitching on headwear. Attendees will learn how to adjust designs when artwork doesn’t follow standard cap embroidery rules, ensuring clean, high-quality results in real-world production.Show MoreClick the title to see all details
S27 Thread Talks: Quick Chats, Big Takeaways- Rapid Fire Embroidery Roundtables
Thread Talks -Quick Chats, Big Takeaways: Rapid Fire Embroidery Roundtables Get ready to move, mingle, and share! In this fast-paced roundtable experi…Thread Talks -Quick Chats, Big Takeaways: Rapid Fire Embroidery Roundtables Get ready to move, mingle, and share! In this fast-paced roundtable experience, you’ll rotate through short, high-energy discussions on embroidery and digitizing. Trade ideas…Thread Talks -Quick Chats, Big Takeaways: Rapid Fire Embroidery Roundtables Get ready to move, mingle, and share! In this fast-paced roundtable experience, you’ll rotate through short, high-energy discussions on embroidery and digitizing. Trade ideas, swap challenges, and pick up pro tips from peers and industry experts—one conversation at a time.Thread Talks -Quick Chats, Big Takeaways: Rapid Fire Embroidery Roundtables Get ready to move, mingle, and share! In this fast-paced roundtable experience, you’ll rotate through short, high-energy discussions on embroidery and digitizing. Trade ideas, swap challenges, and pick up pro tips from peers and industry experts—one conversation at a time.Show MoreClick the title to see all details
W03 The Technique Toolkit: Crafting Retail-Worthy Corporate Looks – Creating Unique Style, Coordinating Collections, and Expanding concepts in Uniforms
Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, in…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as k…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as keeping both sides looking great on projects with exposed backs. We'll explore multi-media designs, as well as special techniques through video demonstrations and samples. Non-Traditional Mate…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as keeping both sides looking great on projects with exposed backs. We'll explore multi-media designs, as well as special techniques through video demonstrations and samples. Non-Traditional Materials & Multi-Media Techniques - Joe Kramar: This theme would focus on using materials like felts, twills, and wools to create unique corporate logos and designs, now also incorporating multimedia techniques.In this session, Joe Kramar ("Appliqué Joe") will dive into the "Appliqué Archetypes" framework to demonstrate how vintage techniques can elevate standard corporate logos into premium, retail-worthy apparel. Joe will break down how to deconstruct a brand's identity and rebuild it using non-traditional materials like felts, twills, and wools. Attendees will learn how to select and combine these materials with specialty threads (like chain or moss stitch) to create timeless, high-value appliqué and mixed-media designs that turn a simple uniform into a desirable, collectible piece. Learn to identify and apply "Appliqué Archetypes" to transform basic logos. Discover the best non-traditional materials (felt, twill, vinyl) to add dimension and a premium retail feel. Understand how to pair specialty threads and stitch types with appliqué for a vintage, heritage look. Gain strategies for deconstructing a logo and rebuilding it as a high-value patch, reverse appliqué, or mixed-media design. Elevated Embroidery, Specialty Stitches & Best Business Practices - Erich Campbell: This section will explore utilizing textural qualities, specialty stitch types, threads to enhance traditional logos, and best business practices like workflow & prospecting. In this session, Erich will explore both the ways in which we can utilize the unique textural qualities of embroidery to enhance the appearance and value of traditional logos through the use of specialty stitch types, threads, and media as well as described the design alterations and additions used when simply replicating the logo was not enough. Through real-world case studies and design examples, Erich will break down the why and how of when to change up traditional embroidery and stock design work to create higher value, more retail-styled treatments. If you want to get inspired to create collections, solutions, and higher value merch, this is your session. Headwear for Retail Products- Justin Armenta: This section will focus on creating polished, retail-ready headwear, including 3D puff and subtle textural variations. We’ll dive into the art of creating polished, retail-ready headwear that captures attention and builds brand recognition. Learn how to craft clean, simplified designs that look professional and intentional — the kind of embroidery that feels right at home on the shelves of any premium retail space. We’ll explore how thoughtful design choices can elevate a logo or graphic without overcomplicating it. You’ll see that “simple” doesn’t mean “boring” — by introducing elements like 3D puff and subtle textural variations, you can add excitement, depth, and tactile appeal to your embroidery while keeping it cohesive and on-brand. Whether you’re decorating for a corporate client or building your own retail line, this session will help you strike that perfect balance between style, simplicity, and brand strength — turning everyday headwear into recognizable, retail-worthy piecesShow MoreClick the title to see all detailsShow More