Katie Wubben
OwnerTrouble Me Knot EmbroiderySince a very young age, Katie Wubben has paved her own path going after the dreams that swirl around in her head letting no obstacle stop her from becoming the serial entrepreneur she is today. Katie enjoyed seeing the behind-the-scenes of many businesses during her youth before launching her first business at eighteen. After her creative side fell in love with the machine embroidery process, she started Trouble Me Knot Embroidery and began offering training sessions to new businesses. This allowed her the opportunity to share her business experiences and expertise in the apparel industry with others in a professional and relatable way. Katie quickly realized she enjoys having a front row seat during the foundational stages to businesses she’s working with and continued expanding her training services. She loves using her expertise to help take the trouble out of embroidery one training session at a time, whether in person, a group session, online or teaching at trade shows. Katie is upbeat, relatable and believes you should take charge of your dreams. Buy the motorcycle, start the business, play the ukulele….do what makes you happy and learn to do it well.
S15 Struggling With Embroidery Quality? It Might be the Design
Embroidery designs rarely mirror their on-screen version once they are sewn on garments. Fabrics respond to the embroidery process, which can lead to …Embroidery designs rarely mirror their on-screen version once they are sewn on garments. Fabrics respond to the embroidery process, which can lead to unpleasant results. Regardless if designs are being outsourced or created in house, every embroidery…Embroidery designs rarely mirror their on-screen version once they are sewn on garments. Fabrics respond to the embroidery process, which can lead to unpleasant results. Regardless if designs are being outsourced or created in house, every embroidery shop will benefit from a basic understanding of the various elements of designs that come together to manage the fabric’s response to produce quality results. In this session, we’ll discuss approache…Embroidery designs rarely mirror their on-screen version once they are sewn on garments. Fabrics respond to the embroidery process, which can lead to unpleasant results. Regardless if designs are being outsourced or created in house, every embroidery shop will benefit from a basic understanding of the various elements of designs that come together to manage the fabric’s response to produce quality results. In this session, we’ll discuss approaches & adjustments that can be made to tame textures, reduce puckers and thread breaks, keep design elements where they belong, and improve the overall quality of your embroidery work. Learn to effectively communicate with professional digitizers and gain a basic understanding to launch you on your own digitizing journey. Digitizing Terminology Design Pathing & Sequence Underlay Purpose & Types Stitch Types Adjustments Special TechniquesShow MoreClick the title to see all detailsShow More
S27 Thread Talks: Quick Chats, Big Takeaways- Rapid Fire Embroidery Roundtables
Thread Talks -Quick Chats, Big Takeaways: Rapid Fire Embroidery Roundtables Get ready to move, mingle, and share! In this fast-paced roundtable experi…Thread Talks -Quick Chats, Big Takeaways: Rapid Fire Embroidery Roundtables Get ready to move, mingle, and share! In this fast-paced roundtable experience, you’ll rotate through short, high-energy discussions on embroidery and digitizing. Trade ideas…Thread Talks -Quick Chats, Big Takeaways: Rapid Fire Embroidery Roundtables Get ready to move, mingle, and share! In this fast-paced roundtable experience, you’ll rotate through short, high-energy discussions on embroidery and digitizing. Trade ideas, swap challenges, and pick up pro tips from peers and industry experts—one conversation at a time.Thread Talks -Quick Chats, Big Takeaways: Rapid Fire Embroidery Roundtables Get ready to move, mingle, and share! In this fast-paced roundtable experience, you’ll rotate through short, high-energy discussions on embroidery and digitizing. Trade ideas, swap challenges, and pick up pro tips from peers and industry experts—one conversation at a time.Show MoreClick the title to see all details
W03 The Technique Toolkit: Crafting Retail-Worthy Corporate Looks – Creating Unique Style, Coordinating Collections, and Expanding concepts in Uniforms
Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, in…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as k…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as keeping both sides looking great on projects with exposed backs. We'll explore multi-media designs, as well as special techniques through video demonstrations and samples. Non-Traditional Mate…Embroidery Basics & Business Growth - Katie Wubben:This segment will focus on embroidery basics, troubleshooting, and managing business growth, including a variety of techniques to achieve professional results on fabrics of all kinds as well as keeping both sides looking great on projects with exposed backs. We'll explore multi-media designs, as well as special techniques through video demonstrations and samples. Non-Traditional Materials & Multi-Media Techniques - Joe Kramar: This theme would focus on using materials like felts, twills, and wools to create unique corporate logos and designs, now also incorporating multimedia techniques.In this session, Joe Kramar ("Appliqué Joe") will dive into the "Appliqué Archetypes" framework to demonstrate how vintage techniques can elevate standard corporate logos into premium, retail-worthy apparel. Joe will break down how to deconstruct a brand's identity and rebuild it using non-traditional materials like felts, twills, and wools. Attendees will learn how to select and combine these materials with specialty threads (like chain or moss stitch) to create timeless, high-value appliqué and mixed-media designs that turn a simple uniform into a desirable, collectible piece. Learn to identify and apply "Appliqué Archetypes" to transform basic logos. Discover the best non-traditional materials (felt, twill, vinyl) to add dimension and a premium retail feel. Understand how to pair specialty threads and stitch types with appliqué for a vintage, heritage look. Gain strategies for deconstructing a logo and rebuilding it as a high-value patch, reverse appliqué, or mixed-media design. Elevated Embroidery, Specialty Stitches & Best Business Practices - Erich Campbell: This section will explore utilizing textural qualities, specialty stitch types, threads to enhance traditional logos, and best business practices like workflow & prospecting. In this session, Erich will explore both the ways in which we can utilize the unique textural qualities of embroidery to enhance the appearance and value of traditional logos through the use of specialty stitch types, threads, and media as well as described the design alterations and additions used when simply replicating the logo was not enough. Through real-world case studies and design examples, Erich will break down the why and how of when to change up traditional embroidery and stock design work to create higher value, more retail-styled treatments. If you want to get inspired to create collections, solutions, and higher value merch, this is your session. Headwear for Retail Products- Justin Armenta: This section will focus on creating polished, retail-ready headwear, including 3D puff and subtle textural variations. We’ll dive into the art of creating polished, retail-ready headwear that captures attention and builds brand recognition. Learn how to craft clean, simplified designs that look professional and intentional — the kind of embroidery that feels right at home on the shelves of any premium retail space. We’ll explore how thoughtful design choices can elevate a logo or graphic without overcomplicating it. You’ll see that “simple” doesn’t mean “boring” — by introducing elements like 3D puff and subtle textural variations, you can add excitement, depth, and tactile appeal to your embroidery while keeping it cohesive and on-brand. Whether you’re decorating for a corporate client or building your own retail line, this session will help you strike that perfect balance between style, simplicity, and brand strength — turning everyday headwear into recognizable, retail-worthy piecesShow MoreClick the title to see all detailsShow More
W08 Pricing & Profit Masterclass
Are you ready to fine-tune your business, maximize profits, and reduce expenses while making confident decisions to propel your business to peak perfo…Are you ready to fine-tune your business, maximize profits, and reduce expenses while making confident decisions to propel your business to peak performance? This masterclass will help entrepreneurs and business owners gain an intimate understanding …Are you ready to fine-tune your business, maximize profits, and reduce expenses while making confident decisions to propel your business to peak performance? This masterclass will help entrepreneurs and business owners gain an intimate understanding of their operations, allowing them to evaluate and modify processes based on their own data. Discover which products and services to focus on and develop a pricing strategy that aligns with your marke…Are you ready to fine-tune your business, maximize profits, and reduce expenses while making confident decisions to propel your business to peak performance? This masterclass will help entrepreneurs and business owners gain an intimate understanding of their operations, allowing them to evaluate and modify processes based on their own data. Discover which products and services to focus on and develop a pricing strategy that aligns with your market and business objectives, promoting sustainable growth and profitability. Explore practical skills to manage your business's cash flow through growth spurts and seasonal changes. Learn to distinguish profit from revenue and set achievable goals based on the highest-performing products and services relative to the time and resources required to produce them. Use the actionable knowledge and tools provided to determine which products and services to add to your business and where to focus your marketing efforts. Identify which projects yield the highest profits and which ones cost more than they bring in. Implement essential tools and strategies, based on real-life experience, to drive profitability and growth by selling more to your existing customer base, both online and in person. Grow your bottom line by upselling your products and operating your business in the most efficient way possible. Understand the costs of operation for your business. Evaluate your data to determine proper shop rate & pricing strategy. Build a pricing structure utilizing real numbers from your business. Identify profit margins related to the products & services you offer. Analyze customer behavior & statistics to increase profits. Make informed business decisions based on your data.Show MoreClick the title to see all detailsShow More
W11 Embroidery Essentials Workshop
Just getting into embroidery or looking to step up your game? Many factors come together to create the puzzle of beautiful embroidery. Katie breaks th…Just getting into embroidery or looking to step up your game? Many factors come together to create the puzzle of beautiful embroidery. Katie breaks the puzzle down piece by piece using everyday analogies to help it all make sense. We'll be using hand…Just getting into embroidery or looking to step up your game? Many factors come together to create the puzzle of beautiful embroidery. Katie breaks the puzzle down piece by piece using everyday analogies to help it all make sense. We'll be using hands-on exercises to evaluate options & identify troubles to boost your confidence when approaching the most common embroidery projects. Build a solid foundation with proper hooping technique, identi…Just getting into embroidery or looking to step up your game? Many factors come together to create the puzzle of beautiful embroidery. Katie breaks the puzzle down piece by piece using everyday analogies to help it all make sense. We'll be using hands-on exercises to evaluate options & identify troubles to boost your confidence when approaching the most common embroidery projects. Build a solid foundation with proper hooping technique, identify tension troubles, explore various thread weights, needle types & sizes, and more to achieve quality results for the most common embroidery projects. Hooping Backing Types/Weights Thread Weights/Types Needle Size/Types Machine Tension Color Sequence Troubleshooting Common IssuesShow MoreClick the title to see all detailsShow More