Marshall Atkinson
OwnerAtkinson ConsultingMesa, AZ-based Marshall Atkinson is one of the leading production and efficiency experts in the decorated apparel industry. He is the owner of Atkinson Consulting, LLC. As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability. He hosts the podcast "Success Stories with Marshall Atkinson" and is the category-leading publisher of the "Midjourney Experience" newsletter. Marshall also is a partner in the decorated apparel industry sales and marketing education company, Shirt Lab. In 2020, Marshall was elected into the Academy of Screen and Digital Print Technology (ASDPT) as a member.
S01 The Future Is Now: AI in the Apparel Industry (Panel Discussion)
Let’s get real. AI is moving fast, and no one has all the answers—but the people leading the charge have some pretty smart ones. This dynamic panel br
…Let’s get real. AI is moving fast, and no one has all the answers—but the people leading the charge have some pretty smart ones. This dynamic panel brings together shop owners, tech experts, and marketing pros using AI right now in the apparel decora
…Let’s get real. AI is moving fast, and no one has all the answers—but the people leading the charge have some pretty smart ones. This dynamic panel brings together shop owners, tech experts, and marketing pros using AI right now in the apparel decorating and promo products world.
Expect honest insights, epic fails, major wins, and bold predictions. Bring your questions—we’ll bring the future.
Topics We'll Cover:
- What’s working—and what’s not—in A
Let’s get real. AI is moving fast, and no one has all the answers—but the people leading the charge have some pretty smart ones. This dynamic panel brings together shop owners, tech experts, and marketing pros using AI right now in the apparel decorating and promo products world.
Expect honest insights, epic fails, major wins, and bold predictions. Bring your questions—we’ll bring the future.
Topics We'll Cover:
- What’s working—and what’s not—in AI adoption
- Legal and ethical implications (hello, copyright and customer data)
- Where the industry's headed in the next 12–24 months
